IT Sector

Institute Agenda :-

      Study Materials ,Bag , ID Card Provide  & course Non - Semester Pattern. Exam Scheduled July/August Month, Before 2 Months informed to Exam Appear students for their Hall Ticket Register.

    (Note: Anytime agenda  can change on the Management Basis.)

Learning Mode:- (Selection Type)    

Course Overview:

          The main purpose of such a diploma is to enable individuals, often self-employed artisans or small business owners, to effectively run their own soft toy business and achieve commercial success.

Course Responsibilities:-

• Market Analysis and Research: Analyzing the current market for soft toys, identifying key trends, consumer behavior, and potential growth areas. This includes researching new trends in the toy industry and staying up to date on market conditions.
• Target Audience Identification: Defining the specific audience most likely to purchase the plush creations (e.g., age groups, specific interests like book series fans, or pet owners).
• Strategy Development: Creating a proper marketing strategy to sell the product, which includes building a strong brand identity, using digital marketing (social media, e-commerce), and partnering with retailers.
• Product Collaboration: Working closely with designers and manufacturers to ensure new products meet market needs and consumer preferences. This also involves providing input on design to ensure market viability.
• Branding and Packaging: Assisting with making the product appealing to potential buyers through its packaging, which can involve selecting colors, typefaces, and illustrations.
• Sales and Distribution Support: Collaborating with sales teams to promote products and assisting in building a strong distribution network.
• Performance Monitoring: Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals and analyzing sales data to measure marketing success and consumer consumption after initial sales.
• Promotional Activities: Displaying different types of soft toys for livelihood and potentially traveling to trade shows or visiting retailers to promote products.
• Customer Relations: Building and maintaining customer relations and creating online communities for customer engagement and brand loyalty. 

 Course Curriculum Components:

• Entrepreneurship and Business Skills: This covers developing business plans, resource mobilization, and understanding the requirements for setting up a business, including licensing and registration.
• Financial Literacy: Includes basic accounting, costing, pricing strategies, and information on obtaining loans and understanding government schemes for small businesses.
• Supply Chain Management: Covers sourcing raw materials, production planning, inventory management, and distribution channels.
• Quality Control and Safety Standards: Focuses on national and international safety regulations and certifications relevant to soft toys (e.g., BIS in India, CE in Europe).
• Communication & Soft Skills: Includes developing presentation, leadership, and general communication skills necessary for business interactions. 

Specialized Soft Toy Marketing Components

• Market Research & Analysis:
  • Identifying target demographics (parents, children, collectors, etc.) and customer preferences.
  • Analyzing market trends, the competitive landscape, and the unique value proposition of the soft toys (e.g., eco-friendly, unique designs).
• Product Development & Branding:
  • Understanding the connection between toy design, child development theories, and market appeal.
  • Packaging design and retail presentation to make products stand out.
  • Branding strategies to build loyalty and recognition.
• Marketing & Promotion Strategies:
  • The 4 P's of Marketing: Product, Price, Promotion, and Place (distribution).
  • Digital Marketing: Leveraging various online channels:
    • Social Media Marketing (Instagram, Facebook, TikTok, YouTube) using visual content.
    • Content Marketing (blogs, videos, how-to guides) to engage customers.
    • Search Engine Optimization (SEO) to enhance online visibility.
    • E-commerce and setting up online stores.
    • Influencer marketing collaborations with parent bloggers or toy reviewers.
    • Email and SMS marketing for promotions and customer retention.
  • Traditional Marketing: In-store promotions, loyalty programs, and participation in trade shows or craft fairs.
• Sales Process: Understanding customer interactions, sales techniques, and managing the sales funnel.
• Case Studies: Analysis of successful toy brands and their marketing campaigns. 

•  Job opportunities: job opportunities within the broader toy industry, particularly in sales, e-commerce, and general marketing roles.

Features of the Course :

        During Training Period, OJT at Hospitals/Industrial/Companies (If applicable courses only)

Placement Guidance:

     Those who are Regular and Part time candidate Assurance the Placement 100% throughout India based on the candidates and other online and distance Candidates. We will guide to the Placement and based on the Candidate’s willing.

1. Further Clarification Contact: 88701 91125 , 96299 01300 , 73582 18375