IT Sector

Institute Agenda :-

      Study Materials ,Bag , ID Card Provide  & Course Non - Semester Pattern. Exam Scheduled July/August Month, Before 2 Months informed to Exam Appear students for their Hall Ticket Register.

    (Note: Anytime agenda  can change on the Management Basis.)

 

Learning Mode:- (Selection Type)    

Type	Learning Mode	Classes Schedule & Timing
1	For Regular Learning	Timing 10 AM to 3PM (Sunday/Govt & Local Holiday –  Holiday)   [All Health Courses Applicable for Regular]
2	For Part-time Learning	Saturday Only (Timing 10AM to 4PM)  [Note: Health Dept Course only ]
3	For Distance Learning	Sequencely 7 days classes – only (Timing 10AM to 4 PM) [Note: Except Health Dept Course]
4	For Online Learning	Zoom Class (Monday to Friday) & Meeting Discuss ( Timing 11 AM to 1PM) [Note: Except Health Dept Course]

 

Course Overview:

         A comprehensive course that provides foundational and advanced skills in online promotion, covering key areas like SEO, social media marketing, content creation, and paid advertising (PPC). The program is designed to equip students with practical, job-ready expertise to build brands, increase online engagement, and grow businesses through strategies, analytics, and the use of digital tools.

 

 

 

Course Responsibilities:-

Campaign and strategy

• Develop and execute digital marketing strategies and campaigns across various channels.
• Manage paid advertising campaigns (e.g., Google Ads, social media ads).
• Implement SEO and SEM strategies, including keyword research.
• Design and manage email marketing campaigns and newsletters.
• Launch promotional events and offers. 

Content and brand management

• Create and curate content for websites, blogs, and social media.
• Maintain consistent brand messaging across all online platforms.
• Optimize the company website for search engines and user experience.
• Manage and monitor online listings on e-commerce platforms. 

Performance analysis and reporting

• Track and analyze key marketing metrics and website analytics.
• Conduct regular audits to measure the performance of campaigns.
• Prepare and present detailed reports on campaign results and ROI to stakeholders.
• Identify new marketing opportunities and trends. 

Collaboration and communication

• Collaborate with other teams, such as sales, design, and development, to align efforts and create engaging content.
• Communicate with clients, partners, and media agencies.
• Identify the target audience and gather market research

 Course Curriculum Components:

• Search Engine Optimization (SEO): Focuses on on-page, off-page, and technical SEO, keyword research, and optimizing content to improve search engine rankings.
• Content Marketing: Covers creating a content strategy, developing various types of content, managing a content calendar, and measuring its success.
• Social Media Marketing: Teaches how to build and engage communities on platforms like Facebook, Instagram, and LinkedIn, and how to create and manage paid social media campaigns.
• Pay-Per-Click (PPC) Advertising: Covers how to use platforms like Google Ads, including keyword research, ad copy creation, campaign management, and advanced strategies like display and shopping ads.
• Email Marketing: Includes building an email list, designing campaigns, writing effective copy, and understanding email marketing metrics.
• Web Analytics: Teaches how to use tools like Google Analytics to track website traffic, understand user behavior, and measure the performance of marketing campaigns. 

Additional and specialized topics

• E-commerce Marketing: Includes setting up e-commerce stores and driving traffic to them through paid ads.
• Affiliate Marketing: Covers the fundamentals of affiliate marketing.
• Mobile Marketing: Focuses on reaching and engaging audiences on mobile devices.
• Strategy and Planning: Involves market research, competitor analysis, and creating a comprehensive digital marketing plan, including budgeting and forecasting.
• Influencer Marketing: Covers how to collaborate with influencers to promote a business.
• Online Reputation Management (ORM): Teaches how to monitor and manage a brand's online reputation

 Job Opportunities:  

The entry-level roles like Digital Marketing Executive and SEO Analyst, or more specialized positions such as Social Media Manager, Content Strategist, and PPC Specialist.

 

Features of the Course:

           During Training Period, OJT at Hospitals/Industrial/Companies

                  (If applicable courses only)

Placement Guidance:

            Those who are Regular and Part time candidate Assurance the Placement 100% throughout India based on the candidates and other online and distance Candidates. We will guide to the Placement and based on the Candidate’s willing.

                                          

1. Further Clarification Contact: 88701 91125 , 96299 01300 , 73582 18375