Welcome to KANNIYAPPA SKILLS & ENTREPRENEURSHIP

Diploma in Marketing Manager

Duration
1 year
Qualification
Non-Formal,8th ,10th Pass or Fail & Above.
Course Fees
Rs 17,000
Course Code
KSEDI040

Institute Agenda :-

      Study Materials ,Bag , ID Card Provide  & Course Non - Semester Pattern. Exam Scheduled July/August Month, Before 2 Months informed to Exam Appear students for their Hall Ticket Register.

    (Note: Anytime agenda  can change on the Management Basis.)

 

Learning Mode:- (Selection Type)    

Type

Learning Mode

Classes Schedule & Timing

1

For Regular Learning

Timing 10 AM to 3PM

(Sunday/Govt & Local Holiday –  Holiday)

 

[All Health Courses Applicable for Regular]

2

For Part-time Learning

Saturday Only (Timing 10AM to 4PM)

 [Note: Health Dept Course only ]

3

For Distance Learning

Sequencely 7 days classes – only

(Timing 10AM to 4 PM)

[Note: Except Health Dept Course]

4

For Online Learning

Zoom Class (Monday to Friday)

& Meeting Discuss ( Timing 11 AM to 1PM)

[Note: Except Health Dept Course]

 

Course Overview:

     These programs provide a strong foundation in both the technical and business aspects of the apparel value chain, including fabric production, supply chain, and marketing

Course Responsibilities:-

  • Strategy and planning:
    • Develop and implement strategic marketing plans to achieve business and sales goals.
    • Plan and execute promotional campaigns and events to generate buzz and leads.
    • Coordinate with sales teams to align marketing and sales efforts.
  • Market and brand management:
    • Conduct market research to understand industry trends, customer needs, and competitor activities.
    • Define and communicate the brand identity and messaging across all channels.
    • Ensure brand consistency in all marketing materials and campaigns.
  • Campaign and content execution:
    • Oversee the creation of engaging content for social media, websites, and other platforms.
    • Develop and manage media plans for digital, print, and other advertising channels.
    • Manage social media metrics, analyze performance, and optimize campaigns.
  • Budget and performance analysis:
    • Manage the marketing budget, track spending, and ensure resources are used effectively for maximum return on investment (ROI).
    • Analyze the performance of marketing efforts using key metrics and provide reports to senior management.

 Course Curriculum components:

  • Introduction to Marketing: Fundamentals of marketing principles and strategies.
  • Consumer Behavior: Understanding what influences purchasing decisions.
  • Market Research: Methods for gathering and analyzing market data.
  • Brand Management: Strategies for building and maintaining brand identity.
  • Digital Marketing: Covers online marketing, social media, and analytics.
  • Product Management: The process of developing and launching new products.
  • Pricing Strategies: Developing and implementing pricing models, including markups and markdowns.
  • Integrated Marketing Communication: Creating cohesive marketing campaigns across different channels. 

Garment industry-specific components

  • Apparel Marketing: Functions, environment, and specific strategies for the fashion industry.
  • Fashion Forecasting: Predicting upcoming trends in fashion.
  • Visual Merchandising: Strategies for displaying garments to attract customers.
  • Garment Construction & Textiles: Basic understanding of how garments are made and the properties of different fabrics.
  • Fashion Shows: Planning and managing fashion shows as a marketing tool.
  • Sales Promotion: Techniques for driving sales in the apparel sector.
  • Merchandising: Includes roles, terminology, and processes in both export and manufacturing environments

 Job opportunities:

            Marketing Manager and Brand Marketing Assistant to Social Media Manager and E-commerce Executive within textile and garment companies

Features of the Course :

        During Training Period, OJT at Hospitals/Industrial/Companies (If applicable courses only)

 

Placement Guidance:

     Those who are Regular and Part time candidate Assurance the Placement 100% throughout India based on the candidates and other online and distance Candidates. We will guide to the Placement and based on the Candidate’s willing.

 

  1. Further Clarification Contact: 88701 91125 , 96299 01300 , 73582 18375